Pricing for sellers
Listing is always free: Via only earns a marketplace fee when you make a sale. Upgrade for a lower flat fee and tools that help you sell more.
Via Seller
Everything you need to start selling.
$0forever
- Marketplace fee
- 5%–3% progressive scale
- Listing boosts
- Pay as you go
- Storefront
- Basic
- Analytics
- Basic
- Team members
- 1 seat
- Bulk listing
- N/A
- Support
- Standard
Via Pro
A lower flat fee plus growth tools.
$19.99/month
- Marketplace fee
- 2.5% flat
- Listing boosts
- 5/month
- Storefront
- Custom
- Analytics
- Advanced
- Team members
- 1 seat
- Bulk listing
- Up to 25 rows/import
- Support
- Priority
Via Business
For high-volume shops and teams.
$49.99/month
- Marketplace fee
- 2.0% flat
- Listing boosts
- 20/month
- Storefront
- Advanced
- Analytics
- Advanced + CSV exports
- Team members
- 3 seats
- Bulk listing
- Up to 500 rows/import
- Support
- Priority (dedicated)
Via Seller marketplace fee is marginal: 5% on the first $100 · 4% on $100.01–$500 · 3.5% on $500.01–$2,000 · 3% above $2,000, with a $0.99 minimum per sale. Paid plans replace the scale with their flat rate. Fees apply to the item subtotal only, never to delivery or tax.
Buyers cover the Via Protection Fee (3.5% + $0.55) at checkout. It’s never deducted from your payout.